LEGNANO COMPONENT SUPPLIERS

BOZZI_CATALOG

Introduction

Emilio Bozzi S.p.A. not only produced the Legnano, Frejus, Woolsit and Perla bicycles but the company was also a major distributor of bicycle parts to smaller builders and shops throughout Italy as well as their resellers around the world.  The 335 page catalog in the image above was published by Bozzi in 1950 and it reflects the magnitude of the bicycle components they distributed from all of the major Italian producers. As an aside, the thousands of detailed illustrations in this catalog are spectacular and a work of art in their own right.

Although Legnano began in 1902 or 1908, depending on how you count it, I have chosen to begin this component review in 1920 as it aligns with the beginnings of Ambrosio, Magistroni, and Universal, three of the primary component suppliers to Legnano.  At first I was going to end it with the late 60’s which many enthusiasts see as the close of Legnano’s golden era. However I have extended the end of the review to 1974, the year in which it has been reported that Emilio Bozzi was murdered and what proved to be the beginning of the end for Legnano.  Also, come 1974 many of the long-standing Italian component manufacturers were either gone or near gone, and coincidentally or not, it was also about this time that Shimano launched the first Dura-Ace group as the Japanese invasion went into overdrive.

It is important to keep in mind how little bicycle components changed through many of these decades compared to modern times.  One of the most significant innovations during this period was the introduction of aluminium to replace steel rims, hubs, handlebars, stems. seat posts and pedals. Other key innovations were the invention of the quick release lever and parallelogram derailleur by Tulio Campagnolo, both of which are still with us today.  So lets take a look at who was producing what in Italy during the ‘golden years’ that could be found on a Legnano bicycle.

 

Ambrosio and T.T.T. — Handlebars, Stems and Rims

Founded in 1923 by Giovanni and Guiseppe Ambrosio, it succeeded under the brothers direction until 1961 producing a range of quality handlebars, stems and rims.  Acquired by the Marsorati family the brand lived on as T.T.T. (Tecnologia del Tubo Torino) and to this day as 3T. Almost all Legnano Gran Premio, Roma, Competizione and Specialissima models were fitted with Ambrosio handlebars and stems, or T.T.T. depending on the year of production.

Ambrosio bars and stems were standard issue on the Roma Olimpiade and Gran Premio for years along with some of the other corsa models. However, the use of Ambrosio rims by  Legnano seems to be sporadic and only with certain models. Ambrosio was considered one of the Italian pioneers in the use of aluminium for bicycle parts, and there is an excellent summary on the Classic Rendezvous website.

.img_5006

EO1935_08

Ambrosio was also a quality producer of aluminium rims for both tubular and clincher tires. The photo below is a clincher style rim that Legnano used on the 1971 Mod.50 Sportivo ‘Condorino’ that is featured on this site. Note the ‘High Pressure’ on the decal is a relative term in the context of today’s high-pressure clincher tires.

ambrosio_clincer

 

Atom – Hubs, Pedals and Freewheels

Atom was a French company that began after 1945 producing hubs and freewheels in 3,4 and 5-speed configurations. The component you come across most often is a low flange, one-piece aluminium hub with QR that was very popular. In a letter by Steve Griffith to Lightweight News 42 (Nov/Dec 2012) he comments that the LF Atom hubs were quite serviceable, very popular and one of the cheapest branded hubs you could buy during the 60’s and 70’s. During the 1960’s, Atom and another well-know French hub and freewheel manufacturer were taken over by Maillard.

Here is a photo of an Atom, or more correctly MM Atom (Monsieur Maillard), large flange hub branded for Legnano fitted to the 1971 Mod.50 Sportivo that is feature on this site. Looking at the hub body it reminds me a lot of the Normany hubs that were on a Gitane I road in my early teens. The photo that follows is an early Atom 3-speed freewheel. The last photo is a pair of Atom quill pedals with a good bit of corrosion on the cages.  From my findings and ramblings, I have no reference for the Atom pedals being used by Legnano.

unknown-1

fw81_atom_16-22_3_speed_vintage_freewheel1

pd120_atom_600_vintage_quill_pedals

Balilla – Brake callipers and levers, Toe Clips

Balilla was not a large manufacturer of bicycle parts by all accounts and many of their products were of average quality.  The image below is a mid-quality centerpull brake branded for Legnano. The second photo below shows a sidepull brake calliper that dates to the 50’s and is not unlike the Universal brake calliper of that same time and without a QR mechanism. To date I have no reference to indicate whether Balilla sidepull brakes were fitted to a Legnano model. The last photo is a pair of Balilla toe clips however there is some suggestions that these were only branded for Balilla and made by another manufacturer.

IMG_3991

balilla

sam_4012

 

Brooks — Saddles

Brooks saddles may seem an unlikely candidate on an Italian bike, particularly in the pre-EU era when important tariffs were intentionally high in all European countries as a way of protecting and fostering national production and consumption. In fact, so high were the import tariffs that Simplex produced some of their components in Italy and similarly Campagnolo and F.B. had a small production facility in France.

However despite the premium, the Brooks B17 saddle was a superior product and an internationally recognized brand, so it was fitted to most Roma and some Gran Premio models. So popular was the Brooks B17 saddle that the Italian saddle maker Italia (Sella Italia) produced and promoted a model called the B17. That bit of creative license would have surely hit the courts if it had happened today.

Special mention should be made of the Brooks B17 Campagnolo Model that was produced for only a short time  between 1958 and 1963, according to all accounts, and exclusively for Campagnolo. The Campagnolo Model had narrower rails that provided substantially greater fore and aft adjustment than the conventional Brooks B17 saddle. To facilitate the narrower rails, Campagnolo produced a special narrow rail seat post during these same years to bring it all together.

The top of the B17 was embossed with an oval mark with the words Campagnolo Model as can be seen in the photo below.  This saddle and post combination was used on some but not all Roma Olimpiade models.  Production of the B17 Campagnolo Model was discontinued as the the narrow rails often resulted in stress fractures and/or failure where the rod frame joins the cantle.

_DSC7520
BROOKS_CAMPAGNOLO_05_1000px square

 

Campagnolo 

There is absolutely nothing to be taken away from Tulio Campagnolo and his enormous contribution to advancing the technology of the bicycle, and particularly competitive cycling, that continues to this day.  However time does have a way of loosing some of the fine print, particularly in the face of personalities and empires that become larger than life.

One such detail that I came across noted that Campagnolo purchased the patent for the parallelogram design that launched the Gran Sport rear derailleur in 1950, it was not of his own invention. And while Campagnolo did invent and patent the QR mechanism, there is some credible commentary to suggest that the three-piece Gran Sport hubs were the work of Fratelli Brivio who ran the initial production and continued to produce under their own name.

Having said that, most of the leading Italian brands, including the top-of-the-line Legnano Roma models were using Campagnolo components from Tulio’s first days, beginning with the Gran Sport hubs and the early Cambio Corsa and Paris Roubaix shifting mechanisms that took Bartali and Coppi to victory in the 1940’s.

With the mass availability of the Campagnolo Gran Sport and Sport series derailleur systems in the early 50’s, almost all Legnano road bikes and the top city bikes were fitted with these Campy drivetrains through until the late 1960’s. With Campagnolo’s introduction of the iconic Record aluminium crankset in 1958, the Roma Olimpiade shipped with a complete Campy group in that same year (minus the brake set that was still a decade away) and sported a Campagnolo ‘Record Gruppo’ decal on the down tube.

first-campy-decal

To the best of my knowledge, the only component that Campagnolo ever ‘cross-branded’ were their hubs (early Gran Sport and Record).  Campagnolo offered this service all the prominent Italian marques including Atala, Bianchi, Frejus, Maino, Umberto Dei and of course Legnano. However, this practice seems to have disappeared by the late 60’s as Campagnolo began to realize the commercial importance of promoting their own brand exclusively.

IMG_4497

 

Cinelli — Handlebars and Stems

Founded in Florence by Giotto Cinelli and his brother Arrigo in 1940 as Cicli Giotti Cinelli S.r.l. producing steel bars and stems.  In 1947, Cicli Giotti Cinelli S.r.l. is transferred to Cino’s enterprise Cinelli & C. S.r.l., located at Viale onza 10 in Milano.  Cinelli is a company of the finest quality that continues on to this day producing bicycles and components.  A Cinelli timeline compiled by Chuck Schmidt can be found on Velo Retro.

It is not commonly known that during the early years, Cinelli produced steel handlebars and stems for high-end city bikes as well as road bikes. A pair of Cinelli bars are fitted to the 1950 Frejus Superleggera city bike on this site, exhibiting all of the detail and refinement you would expect from Cinelli. Below is a Cinelli road stem and bars in steel, engraved for Legnano on a 1954 Roma Olimpiade.

In 1963 Cinelli transitioned their steel handlebar and stem production to aluminium and the classic 1A stem was born.  However to the best of my knowledge, Legnano did not fit Cinelli allow stems and bars to their premier road bikes, however I am sure there were many retrofits given the enormous popularity of the 1A.

1954-roma_cinelli

 

Fiamme — Rims

Regrettably, Mr. Google does not have a great deal of information on the founding or history of S.A. Fiamme of Milano. However there is a BikeForum thread with a post on Fiamme aluminium rims being advertised in the March 2, 1934 issue of ‘Cycling’, described as a 9 ounce, duralumin tubular rim. The image below is from the 1950 Emilio Bozzi parts catalog and offers the Fiamme tubular rim as available with and without eyelets. The the second image below are the Fiamme rims on the 1946 Legnano Roma in this collection, part no. 1631 according the the catalog.

fiamme

fiamme_1946

Prior to 1974 I have come across the tubular rims with yellow, green and red labels. The red label Fiamme tubular rims in the second photo below are fitted to a 1952 Fiorelli track bike that is featured on on the Classic Cycle website. The green label Fiamme tubular rims (final image below) were fitted to many of the Roma Olimpiade and Gran Premio models that I have come across.

fiamme_1971_masi_gran-criterium

fiamme-red-label-track-rims_1952-fiiorelli

fiamme_green-label-road

The marquise-shapped Fiamme yellow label below are 27 inch clincher rims (with Schrader valve holes) that were original to the 1961 Gran Premio on this site, a Legnano import to the United States.

unknown-16

 

Fratelli Brivio — Hubs, Cranksets and Bottom Brackets

The Brivio Brothers of Brescia patented their 3-piece hubs in 1932, a year before Tulio Campagnolo filed his patent for the quick release mechanism.  As makers, they collaborated with Tulio prior to Campagnolo having its own production capabilities and F.B. quality was first rate in all respects.  F.B. steel cranksets were also of a very high quality and competed directly with Magistroni, the later being the preferred steel crankset used by Legnano particularly on the Roma and Gran Premio models.

As with many of the Italian component makers presented here, F.B. appears to have left the market at some time in the mid to late 60s and perhaps with the retirement of the two brothers.  There is some suggestion that Campagnolo purchased F.B., however there is no definitive record of this and it would seem unlikely as Campagnolo already had a large factory and production capacity by the late 60s. Some additional information on F.B. can be found on The Flying Scot website.

hubs

 

Gaslo – Handlebar end caps and Bar tape

Produced in the 1940s, 50s and 60s by Beiersdorf S.p.A. of Milano, Gaslo’s stamped aluminium handlebar end caps were branded for several top Italian marqaues including Legnano, Frejus, and Bianchi to name a few. Gaslo also produced these caps with their own logo for general sale. As you can see in the photo below, Gaslo also held a patent on the design of these end caps.  The Legnano branded Gaslo aluminium caps were standard issue on the Roma, Roma Olimpiade and Gran Premio models and some remaining inventory may have found its way to  the Specialissima and Competizione models of the 1970’s.

1958_gazlo

 

Gnutti – Cranksets, Bottom brackets, Hubs, and Freewheels

Carlo Gnutti was established in the 1920s manufacturing farm machinery components. In the 1940s and 1950s Gnutti produced “3-piece” hubs similar to Campagnolo but at a lower price point. The image below carries Gnutti’s own mark however they were also branded for Legnano, most commonly on the 3-piece steel models fitted to the city bikes.

Road hubs had Quick Release mechanisms made under licence from Campagnolo (source). Gnutti no longer produces bicycle components however alongside several acquisitions in recent times it is now a large multi-national corporation with factories around the world and thousands of employees engaged primarily in the production of precision automotive components.

$_3

gnutti-hub-campagnolo-branded-quick-release-1950s-36h

The top model steel cranksets and bottom brackets from Gnutti were as good as the other major players at the time, Fratelli Brivio, Magistroni and Way-Assauto, and they all shared the same fundamental design and detailing. One model from Gnutti that was particularly innovative featured a spline on the BB axle and a corresponding internal spline on the crank arms (photo below).

The splined Gnutti cranks date to the late 1940’s and it has been commented by Speedplay Vintage Bicycles that Coppi used these cranks in the 1949 TdF. Possibly Gnutti had a patent on the design, as it was not a method that was adopted by any of their competitors. Never-the-less they are an elegant innovation in the eventual development of the cotterless crank.

gnutti_bb

gnutti_cranks

A photo below from the Carlo Gnutti S.p.A. website of a promotional display (attributed to 1950) of their bicycle cranks and hubs on a flatbed truck.  The oversized cranks look to be as well made as the real thing.  I am assuming this truck was a common site at cycling events in that time.

 

Magistroni – Cranksets, Bottom brackets, Headsets and Seat posts.

Fratelli Magistroni was started by two brothers in 1921, registering under the name F.M.V or Fabbricazioni Meccaniche Vedano. By the 1940’s the trading name F.M.V had evolved to S.A. Officine Meccaniche di Vedano Al Lambro.

Magistroni was the main supplier of cranksets to many of the Italian bicycle manufacturers including Legnano. Not only where the crank arms stamped with the Legnano logo (just below the bottom bracket axle), the web design of the steel chain rings included the ‘L’ in Legnano on both the city bikes (through to the late 60’s) and road bikes (through to about 1950). Magistroni provided a similar customization to many other prominent Italian bike brands.

It is worth noting that through the 40’s, 50’s and 60’s, Magistroni stamped the back of both crank arms with the year of production (ie. 63 to denote 1963).  Along with the bikes’ serial number, these markings can help date a Legnano bike if the cranks have not been replaced.  Magistroni also supplied bottom brackets and headsets to Legnano however these were not branded with the Legnano logo.

IMG_4466

FR2262_12

unknown-17

 

 

Nisi – Rims

I have come up short on the first days of Cerchi Nisi, however I am speculating that it was founded post-war or post-1945 with the mass commercializing of aluminium. The Nisi logo tells us it was located in Moncalieri, a small city in Piedmont that is now a suburb of Turin. One of Nisi’s most notable rims was the ‘Campione del Mondo’ model that according to a contribution by Bob Reid on Classic Rendezvous is said to have been the rim used by Fausto Coppi in winning the World Championship in 1953.

nisi_my-58-roma-rear

Cerchi Nisi is still alive today, produced by Gipiemme who acquired the brand in the early 2000’s.  Regrettably however the Cerchi Nisi name is now relegated to Gipiemme’s mid-line products and not the racing heritage on which the brand was founded. Never-the-less the Nisi name continues on and equally important, so too the small component manufacturer Gipiemme, founded in 1960 and always considered an innovator. Here is a wonderful account by Dave Everett on Cycling Tips of Gipiemme today.

Nisi only produced rims in aluminium or ‘durralumino’ as it is described in the 1950 parts catalog from Emilio Bozzi S.p.A., showing a clincher rim and three tubular style rims include one ‘pista’ model for the track. The photo above is the ‘supercorsa extraleggero’ model.  From my collection of old Nisi rims on the rack, it does not appear that Nisi rims changed much in design or manufacture through the 50’s, 60’s and early 70’s.

nisi_catalog_2

nisi_catalog_1

nisi_catalog_3

Nisi rims were fitted on Legnano bikes through to the 70’s however they do not seem to have quite as much prominence as the rims from Fiamme, a stronger brand with a larger following and a more competitive presence by most accounts. However I have not run across any reports that the Fiamme rims were a superior product to Nisi during those years, and I do not have any preference between the two from personal use.

 

Ofmega – Cranksets, Bottom brackets, Hubs, Headsets, Derailleurs

Another Italian parts manufacturer that has left us.  Ofmega that supplied Legnano and other Italian brands including Bianchi and Colnago.  You do not find many Ofmega parts on Legnano bikes until the 70’s and 80’s, so this supplier was not really a part of Legnano’s golden years as we know it. Headsets and bottom brackets were common to the Gran Premio and lesser models, and sometimes Ofmega cranksets.  The headset was a particularly attractive component that is sought after by collectors as Ofmega branded it for Legnano (and other Italian marques) in the knurling of the upper ball race as you can see in the photo above.

IMG_5153

The Ofmega Forgiato crankset was a common component on the Legnano Mod.54 Special as of approx. 1979 and and also some Gran Premio models in certain markets at that time.

ofmega_forgiato

 

O.M.B. – Steel Rims

There is not much information to be found on O.M.B. or Officine Meccaniche Breda, however they seem to have been one the major producers of steel rims starting in the 1920’s and through to the 1960’s supplying the Legnano, Frejus, Perla, Wolsit, Bianchi, Atala, Maino, Umberto Dei and other quality Italian marques. The first photo below is of a 1926 Perla fitted with O.M.B. rims. The second photo is closeup of a Westwood style O.M.B. rim. on a 1962 Umberto Dei Imperiale with rod-activated ‘wand’ style brakes that contact the face of the rim that passed with coming of cable activated brake callipers.

perla-1926-9

umberto-dei-imperiale-1962-24

 

Omega – Bicycle Bells

There is some reference to suggest that the Italian company or brand ‘Omega’ produced the Legnano bell that is commonplace on their city bikes.  Omega may also have produced the bell for Atala, Frejus, Umberto Dei, Giada (last photo) and others alongside their own brand of bells that featured religious symbols, special events and general cycling motifs on the bell’s cap. The bells that did not feature a specific bicycle brand usually have the word mark ‘Omega’ stamped on the face of the thumb ringer.  The production quality of these bells is very high, with a rich ringtone compared to the stamped and pressed-steel type that we see today.

2016-02-21 16.06.40 copy

unknown-16

OLYMPUS DIGITAL CAMERA

giada


Pirelli – Tires

Yes Virginia, Pirelli did make bicycle tires through until the 70’s and the production and/or branding of Pirelli bicycle tires continues to this day in Brazil. Pirelli was also a sponsor of the Legnano racing team for many, many years and so it would come as no surprise that almost all Legnano bicycles from city bikes to the road bikes were fitted with Pirelli tires. The now legendary Pirelli Stella with white sidewalls and a pinkish-brown tread surface as shown in the photo below was a favourite on the better quality Legnano city bikes. The road bikes were fitted with Pirelli tubular tires including the Gran Premio, the Corsa and the top of the line Specialissimo Corsa weighing in at 280/300g.  Interesting the overlap between the Pirelli model names and Legnano’s own.

IMG_3837

 

Regina – Freewheels and Chains

Regina was established in 1919 in Milano as ‘Società Italiana Catene Calibrate Regina’ and was initially invested in the production of chains and freewheels for bicycles, mopeds and motorcycles. Although no longer producing bicycle components, Regina Catene Calibrate S.p.A is today as a large manufacturer of high-quality chain products for industrial equipment, conveyer systems and motorcyles with manufacturing facilities around the world.

From their city bikes to the top-of-the-line Roma, Legnano used Universal freewheels and chains almost exclusively in their production.  Universal freewheels, or ‘route libera’ in Italian, were produced in single cog and multiple cog configurations.

Regina bicycle chains were produced with 1/8 width spacing for single speed bikes and the early 3-speed freewheels.  In the 1950’s, a 3/32 width chain was introduced to facilitate 4-speed freewheels and the 5,6,7 and 8-speed freewheels that would eventually follow with time.  Additional background can be found at SheldonBrown.com.

A reader may be of help here, as I am not certain when Regina ended their production for bicycles. I am speculating that it may have come to an end with the advent of the cassette?

db_file_img_1395_1200xauto

20686545660_a5c361996e

freewheel

chain

 

Simplex – Derailleurs, Shifters, Chainrings and Hubs

Simplex is a French company so what would they be doing on an Italian bike? I mentioned earlier in discussing Brooks of England that trade tariffs between countries in Europe (per EU) where very hefty as a way of securing national markets. To address this tariff situation, Simplex production was undertaken in Italy to make their components available at a competitive price to the Italian market.

The Simplex components that found their way on to Legnano Roma and Gran Premio models in the 50’s and 60’s included the ‘Champion du Monde’ 5-speed rear derailleur and shifter shown in the photo below. Simplex derailleurs predated the first Campagnolo Gran Sport derailleur by almost two decades and the 5-speed ‘Champion d Monde’ model was used by Jean Robic to win the 1947 TdF. Interesting to note that Bartali was still using the Campagnolo ‘Cambio Corsa’ when he won the TdF in 1948. Can we put that down to his familiarity with the Campy shifter or an allegiance to all things Italian?

simplex_champion-du-monde

Simplex also made a front derailleur between 1947 and 1950 that was a manual lever-operated mechanism, dubbed the ‘suicide shifter’ that facilitated a double chainring on the crankset. Returning to Bartali’s use of the Campagnolo ‘Cambio Corsa’ for his 1948 TdF victory, photos would suggest that he was using the Simplex front shifter his Legnano Roma. The image below shows the Simplex front on a 1950 Helyett Special as found on TheRacingBicycle website.

helyett_speciale_5

The Simplex front derailleur facilitated the use of a double chainring and this is another product that Simplex produced in Italy as a pair of steel or aluminium chainrings, coupled together with forged steel spiders that mounted directly to the three-prong Magistroni steel crank arm that was ‘hands down’ the crankset of choice on Italian race machines including Legnano.

These conversions or hybrid Simplex-Magistroni cranksets would go on to be used for a decade until Campagnolo introduced the forged aluminium 5-arm Gran Sport crankset in 1958. And even then, some early arm failures on the new Campy cranks would see some competitors sticking with the Magistroni steel cranks and Simplex aluminium rings for another couple of years.

Below is a photo of the Simplex steel chainring and spider setup on Magistroni cranks as fitted to the Umberto Dei road bike presented on this site. This crankset configuration continued on into the 1960’s and early 1970’s with many Italian makers including Legnano on mid-range road models and club racers. It should be noted that Magistroni were quick to catch up and produced their own double chainrings in both aluminium and steel as the ‘ten speed’ became the norm.

front_derailleur

Another Simplex component that was used on Legnano models are the hubs.  The photo below is the Simplex 3-piece steel and aluminium hubs that were fitted to the 1961 Gran Premio presented on this site. Destined for the North American market, these Simplex hubs are laced up on Fiamme clincher rims for Schrader valves.

IMG_0239

To conclude, below is a clip from the 1952 Legnano catalog that offers customers a Roma Simplex model that included the Simplex derailleurs and crankset components that we have just reviewed.  Otherwise the Roma Simplex was identical to the Roma Campagnolo model of the same year.  The full 1952 Legnano catalog can be found at the top of the menu on the right hand side of this page.

roma_simplex_52

 

Universal – Brakes

Universal brakes were produced by Fratelli Pietra S.C  from the 1920s through until the 1980s, an eventual casualty of better priced and better quality products from the Japanese. However in their day Universal brakes were the status quo, and they were to be found on almost all Legnano city bikes and road bikes from the earliest days.  The photo below shows the Universal Mod.51 sidepull on the 1959 Roma Olimpiade in my collection.  In 1961, Universal released the Mod.61 centerpull brake that was common to Legnano Roma and Gran Premio model through to the end of the 1960s (second photo below).  Universal’s release of the Mod.68 sidepull in 1968, a light-weight and affordable alternative to Campagnolo’s first brake set was also used on Gran Premio models well into the 1970’s (last photo below). However, despite this very long-standing supply relationship between Emilio Bozzi and Fratelli Pietra, Universal never engraved or branded their brakesets for Legnano or any other Italian bicycle brand despite the popularity of this practice through the 1950s and 1960s.  For more information on Universal brakes, their is an excellent historical review written by Bryan Clarke on Classic Lightweights UK.

eo1935_09

IMG_4495

2014-06-08 15.59.49

 

Varese – Handlebars

The only reference I have to this producer is their name stamped on a pair of  ‘condorino’ style handlebars that are fitted to the 1971 Mod.50 Sportivo featured on this site.  By the 70’s the ‘condorino’ style bars were starting to fade in popularity and with it the production quality.  However in their prime, the ‘condorino’ handlebars from the late 50’s and 60’s are stunning, and equal in quality to the steel bar production from Cinelli.  The manufacturer however from this period remains a question, and if a reader can shed some light on an answer it would be welcomed.

unknown-2

 

 

Way-Assauto – Cranksets and bottom brackets, Headsets, Pedals and Freewheels

A partnership between Alberto Assauto and Luigi Way founded Way Assauto (sometimes referred to as W.A.S.) in 1906 in Turin, Italy as a producer of hardware parts. The production of bicycle parts seems to have come to and end in the 70’s, however Way Assauto lives on today as a manufacturer of vehicle shock absorbers and was purchased in 2011 by the Chinese group Cijan Nanyang Shock Absorber Company.

The photos below of the Way-Assauto factory in Asti (approx. 50km east of Turin) were reportedly taken in 1915, during the years of war time production, explaining why all of the workers are women. I could not find any reference to the war-time products that Way-Assauto manufactured during these years however their capability would have been important to the effort. I am speculating here, however Way-Assauto’s production of bicycle components may have started post war along with the many other Italian manufacturers (ie. Regina, Magistroni, Ambrosio) that found their start about 1920.

way_assauto_ph_chicco_rissone

wayassauto-atelier2

Way-Assauto city pedals as shown in the photo below may have been fitted on every Legnano Sportivo and Signora produced. Way-Assauto also produced a decent quality steel road pedal as shown in the second photo below, and they also branded their steel road pedal for Campagnolo for a very short period of time. There is a very interesting background article on Way-Assauto on Classic Rendezvous including a photo of the Campagnolo branded WAS pedal. Another good account can be found on this thread at Forum Velo Retro Course.

FR2262_05

was-pedals-reg-clips-vintage-bicycle-5

And below is a nice photo of the Campagnolo branded model courtesy or Robert of Scotland. The only physical difference between the two is the dust cap.  The Campy branded WAS pedals are not common and were never listed in a Campagnolo catalog, perhaps coming just ahead of 1956 when the Gran Sport was first introduced as apparently the pedal shafts are interchangeable.

wayassauto_campagnolo

Way-Assauto headsets for city bikes and road bikes were a very popular item with Legnano and many other Italian makers. Production quality in the early years rivalled the Magistroni headsets and the designs were very similar with the finish qualit of both manufacturers falling away in the late 60’s. Fifty years later there is a surprising amount of NOS headsets coming up for sale on eBay and with other online resellers.

was_headset

Way-Assauto was also a major producer of cranksets, bottom brackets and headsets.  The Bozzi part catalog of 1952 shows 4 different models plus one child’s model (Legnano produced lots of children’s bikes).  The design of the WAS steel cranks are almost identical to Magistoni and F.B. although I don’t believe they were held in the same regard at the competitive level.

As with the headsets, some of the cranks in the early years approached Magistroni quality, however come the mid-60’s Way-Assauto moved firmly towards the mid-market and it is on the mid-level Legnano road bikes and city bikes where most of their components will be found. The WAS cranks were also branded for Legnano so it should not be assumed that all Legnano cranks are from Magistroni, particularly on the lower priced models from the late 60s and 70’s.

And finally, and example below of a four cog freewheel from Way-Assauto.  Here again early production quality from Way-Assauto was very good.  I have come across WAS freewheels in dismantling Legnano city bikes (single, three and four speed models) but not on the Gran Premio or Roma road bikes that are fitted with Universal freewheels in all cases.

way-assauto-freewheel

 

Summary

I recall a friend saying to me, “Good things don’t have to last forever to be great”. However in looking back, it seems unfortunate that so many of these great Italian component makers are gone or remain only as a shadow of their former self. Most of them were founded about 1920 and most disappeared come the early 70’s, the same time as the Japanese invasion of high quality and better priced components from Suntour, Sakae, Sugino, Araya, Dia Compe and of course Shimano.

In my mind, it raises questions as to whether free trade policies drive or accelerate technology transfer and the eventual rationalization of production into the hands of only a few players, which today is Shimano, Campagnolo and SRAM. Does it leave any oxygen for small or regional manufacturing? Does it matter?

If you are a ‘free trader’ you have already dismissed my comments as nostalgic and you would quickly point to the great technological innovations that the aforementioned trio of modern producers have brought to cycling, which is very true. So perhaps the part of Fratelli Brivio, Gnutti and Ambrosio et al that never ends is their founding spirit of innovation and the greatness they realized in their time.  Viva Italia y mille grazie!

 

• • •